Experience

Contact Information

Stephen M. Salcedo | steve@s2-design.net
Based in Fort Wayne, Indiana. Mailing address available upon request.

Social Networking Profiles: LinkedIn | Creative Hotlist | Twitter

Experience

Interactive Media Producer | Vera Bradley Designs, Inc.
Fort Wayne, Ind. | April 2005 - Present | www.verabradley.com

concept, execute and maintain Vera Bradley (www.verabradley.com) and Vera Bradley Foundation for Breast Cancer (www.verabradley.org) Web sites
oversee the redesign of verabradley.org and verabradley.com, both scheduled to relaunch in 2009
design and execute consumer e-mail marketing
lead web team, including web designer, production artist and content editor positions, to conceptualize campaigns, deliver new content, and maintain existing content of online marketing
work closely with art directors and graphic designers in order to execute each season's campaigns and maintain a visual consistency between print and online marketing material, including verabradley.com, Facebook, Twitter and Flickr
led initiative to adopt corporate brand standards and editorial guidelines in order to maintain logo usage and editorial consistency
concepted, wrote and executed Vera Bradley's first brand standards manual
consultant for Vera Bradley branding and logo usage in both print and Internet marketing
directly maintain the brand through all e-communications
work with Senior Art Director to maintain relationships with external design agencies and to expand the in-house creative team
manage multiple vendors to execute back-end commerce programming, database-driven functionality, dynamic imaging, asset management, photo shoots, photo retouching, image production, email marketing, campaign tracking and other Web-related projects

Professional Consultant | Ball State University Dept. of Journalism
Muncie, Ind. | August 2003 - Present

Part-time position assisting journalism students with design, Web theory, and technical and usability issues in creating their digital portfolios. Teach annual workshop to incoming freshman on self-branding and online portfolio building.

Adjunct Instructor | Ball State University
Muncie, Ind. | August 2004 - May 2005

Adjunct Instructor for Journalism 342: New Media Design. Class topics include hand-coded HTML, Cascading Style Sheets, Dreamweaver, Photoshop, Flash and Web theory and usability.

Web designer | CS Kern, Inc.
Muncie, Ind. | October 2002 - April 2005

designed and maintained Web sites for several CS Kern clients
worked closely with ASP developers to integrate shopping carts, product catalogs and other database functionality
provided consultation about and maintained clients' online presence and brand
regularly communicated directly with all clients throughout their projects

Web designer | CMG Worldwide
Fishers, Ind. | May - June 2002, May - August 2001 | www.cmgww.com

Full-time graphics internship designing Web sites for clients represented by CMG Worldwide, a leader in the licensing of personalities and estates including Marilyn Monroe, James Dean and Buddy Holly.

Education

Danmark's Designskol
Copenhagen | June 2002 - August 2002

Studied Scandinavian Web design, HTML, JavaScript and Flash during a 7-week course.

Ball State University
Muncie, Ind. | August 1997 - May 2002

Journalism Graphics major and Telecommunications minor, with a strong focus on print and Web design, writing and copy editing.

Technical

daily use of Creative Suite 3, including Photoshop and Dreamweaver
thorough of hand-code HTML and Cascading Style Sheets, including cross-browser and cross-platform CSS hacks
familiar with InDesign, Flash and Illustrator
Macintosh preferred, but comfortable in both Mac and PC environments
familiar with cross-browser and cross-platform compatibility troubleshooting
strong emphasis on web usability, CSS, branding, clean code and an organized file structure
strong informational copywriting and proofing skills
attentive to detail

Other Interests

I also dabble in freelance work when I have the time because, as much as I like my full-time gig, my creative ambitions sometimes crave more than marketing paisley purses. I have a couple of start-up projects that, while filling some sort of online void, also manage to drop a few extra pennies into the kitty thanks to Google AdWords.

On the side, I enjoy collecting street signs and traffic signals (an intriguing and underappreciated aspect of branding and consistency); reading Rolling Stone to fuel new music for my iPod; combing Smokey and Jasper (the cats/my sons) so their loose hair doesn't end up all over the house and/or in my food; and leafing through CA, Print, GD USA and West Elm catalogs for new and creative design ideas.